GF 50mm | Quick Look + Video

There’s always a certain element of release when an embargo is lifted on gear you’ve been testing. Images are liberated from limbo and all related material is finally free to be shared.

As my friend Jonas would say: this ain’t a review. But seriously, if you DO want a review check out his post—I barely see the point of even talking about this lens after reading it. One day we’ll learn Jonas is really an alien Time Lord and his house is a T.A.R.D.I.S.
‘Nuff said.

Long story short: I won’t even try. Yes, it’s the smallest lens in the system. Yes, the focussing speed is much “peppier” than the others in the lineup and I’m very much looking forward to trying it on the GFX 100 (no, I don’t have one...yet). Yes, it’s an amazing fit for the GFX 50R but I loved it on the 50S as well. And yes, 40mm (talking 35 equivalent here) is an interesting—and versatile—field of view.

I already published a brief essay yesterday with images shot using the 50mm, and I have a few others in the queue... so let’s call this one the gear porn post. Just a quick visual tour.

I do however need to mention the video that we shot for this product. It’s always such a blast—and privilege—to create these short films. Huge thanks again go to Billy Luong, Mark Montpetit, Francis Bellefeuille and everyone at Fujifilm for the opportunity and the trust they show me each and every time. 

Video and images below. Official info about the lens here.
And btw: I DID shoot colour images as well. We’ll get there :)

P.S We shot the video in French this time. If you don’t see the subtitles you might need to use Chrome. This threw me for a loop until Francis told me what it was. Same goes for the 4K version—doesn’t show up in Safari.


Shot with the GFX 50S and GF 120mm f/4 R WR


GF 63mm vs GF 50mm—Twins…as in DeVito/Schwarzenegger.