Capture One Affiliation

UPDATE: someone told me the comments had mistakenly been deactivated on this post. Sorry about that—they’re back on.

The images above have nothing to do with today’s topic...apart from the software they were processed with.

Over the life of this blog I’ve experimented a few times with the idea of “monetizing”—a word I’m not particularly fond of. In my mind it conjures up images of snake oil salesmen ready to peddle anything for a quick dime. But still, once upon a time I injected B&H links into posts, tried my hand with Amazon...I even included AdSense banners—which you probably never saw because I was so horrified by the results, I pulled the ads within about 15 minutes of going live. Gone in a blink, and yet I still shudder at the memory.

I was recently approached by Phase One about a possible collaboration to their Capture One Affiliates program. Now, my first reaction was hell no, I don’t do that. And this was based on what is probably a huge flaw on my part, in terms of having any sort of business sense: I already had a bunch of topics planned around Capture One—a bit like the way I used to write about Aperture back in the day (*). And as soon as I read that initial email, I immediately turned to Cynthia (who was home) and said “if I sign up, people will just think I’m writing about C1 to make money”. Of course, this is what everyone does. But I hate that. I hate the very concept of influencers and transactional content (you can’t imagine the amount of offers I get to publish “sponsored posts” or add “interesting links” to existing articles—I must be on a list somewhere because they all have different names yet they all use the same template). And yes I know I’m an X-Photographer—which probably makes me sound somewhat disingenuous in a way—but that’s always been a very organic relationship. It’s never been based on social marketing or direct returns. It’s never been guided either.

However...I AM a Capture One user. I’ve written about it already, I’ve included screenshots from the app in a few Process articles and more importantly: just like Fujifilm cameras, this is a tool I use every. single. day. I’ve even swayed a few photographers into switching to it after discussing the topic, either through email or workshops. So after receiving more info about the program and what it entails (namely not being forced into pushing any specific agenda or plastering banners all over the blog); after a very nice Skype call that alleviated any fears I may have had...I’ve decided to jump on board.

Which means that: 1) I’ll be posting about processing and workflow; 2) I’ll include affiliate links (**) in those articles; 3) If anyone purchases Capture One through those links, I’ll get a small percentage back. I would’ve done #1 anyway (I have a nicely laid out plan about this), so #3 is simply a possible perk from the work and the time spent on it.

I know in this day and age this isn’t a big deal. But to me it is and I wanted to let you in on the rationale—something to do with transparency I guess.
Have a great weekend all :)

P.S I was just checking out the links for this post and it just so happens the Fujifilm and Sony versions of Capture One 12 are on sale at half-price right now. This includes the perpetual license so it’s a really good deal in my book. This kinda goes against the no-sales-pitch-mantra but I’d be a fool not to pass along the info.

P.P.S The GFX 100. Bloody hell.


* I never posted much about Lightroom because...well, Adobe. Let’s just say that relationship was never about true love.

** Testing 1-2-3 ;)