​Data Bracelets

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In September 2016 I wrote the following about the state of physical media:

“It's crazy how much our reality has changed over the last few years: faster internet connections, higher or even unlimited data caps (at least in Canada) combined with most of our lives moving to the digital realm...all these factors have contributed to less and less reliance on physical media. In fact I have trouble remembering when I sent files to a client through anything other than WeTransfer, Mail Drop, Box or similar services.”

The paragraph was part of a post entitled Like Candy—and I was writing about personalized USB flash drives I’d received from a US-based company called USB Memory Direct. If anything the situation has intensified since then: last week I sent almost 30GB of raw images though WeTransfer Plus for the last job I shot. The idea of using a physical drive, wrapping it up, sending it to another country through postal or courrier services, waiting for the package to reach its destination on time, hoping nothing goes wrong along the way...none of it makes sense at this point. So while I still love those walnut flash drives from 2016, when the company reached out again a couple of months ago my first instinct was to thank them, but ultimately let them know I didn’t actually need anything. I’ll never feel right about accepting products I don’t intent to use.

But then I noticed the wrist drives...

I’ve always worn bracelets—leather, metal...leather AND metal...whatever. I also own an Apple Watch. All of this to say I’m basically used to wearing stuff on my wrists. So when I saw the USB Wristbands on the company’s website I thought huh...that might be fun. The drives come in either USB 2.0 or USB 3.0, with capacities ranging from 64MB to 128GB, depending on the speed you choose. The material is described as soft rubberized plastic, which feels pretty close to the fluoroelastomer Apple uses on its Apple Watch Sports band. There’s no clasp: the USB connector just slips into the opposite end of the wristband. Tough to do the first time around but you get the hang of it after awhile. And once they’re in they hold tight—I’ve had no issues at all with the wristband loosening up and coming apart.

I decided to keep things simple and go with white, but there’s a variety of colours to choose from. And of course, like all of the company’s products, these can be personalized with logo, text or whatever else strikes your fancy (I added a tag line to mine). The process is absolutely painless too: I downloaded the specs from the website, sent in a PNG and received a proof in less than an hour. Then right before shipping they sent me a picture of the actual product, just to confirm we were good to go. Class act.

I intend to keep one of these for myself and use the others for giveaways. With 8GB I’ll probably include the 1EYE series along with a PDF or ePub portfolio. Heck, maybe These Kings while I’m at it. Now, as to the question on everyone’s mind: yes, it IS a little weird to wear something with your name on it...but fortunately, it’s pretty discreet ;)

Many thanks to Taylor for making this possible. You can find more info about the product at USBMemoryDirect.com.

Patrick La Roque

laROQUE, 311 Lorncliff, Otterburn Park, Canada