Guy* and I were sitting in the hotel hobby, waiting to meet friends for dinner. This would be our last night in Stockholm after two very full days surrounding the unveiling of the Profoto A1. We’d spent the morning at the company’s HQ, had met with some of the engineers and managers and done a full-blown interview with CEO Anders Hedebark later that afternoon. The plan all along had been to write a basic account of the launch event for the magazine. But I’d been sitting in my room for an hour, going over conversations in my head, dozens of encounters and moments...and my brain was quite literally buzzing.
“You know, this piece I have to write...I think it needs to get a lot bigger. Can we do that?”
“What do you have in mind?” Guy asked.
“A road movie. This journey, the A1—but ultimately…Profoto. It needs to be about Profoto itself.”
“Go for it”, he said with a big smile.
That story—Fearless: Profoto. The A1. The Future—is on newsstands now, in the December issue of Photo Life magazine.
Here’s the gist of it: I was deeply impressed by what I saw over there. Ultimately, beyond the almost iconic nature of this company in our industry, what I witnessed was a very small group of people pushing hard. That’s it. So I wanted to write something that would express this as honestly as possible, without becoming sycophantic. Hopefully I’ve succeeded.
Now of course, the reality of print media is quite different from these virtual worlds we build here on the web: pages cost money and space is finite. So I’m all the more grateful that Photo Life accepted to let me expand on our initial vision—especially under the crazy tight deadlines we were facing at the time.
Below you’ll find some of the images I shot for the article, along with a few more that couldn’t be included. That space thing I just mentioned.
P.S Alongside the December issue, the magazine’s annual Buyer’s Guide is also hitting the shelves. I was contributing editor this year, my first time doing anything of the sort. Quite an intense experience but I’m very proud of the results.
*That’s Guy Langevin, editor-in-chief for Photo Life and Photo Solution.