This link was in the dpreview forum post I mentioned earlier. According to @GuidoWongolini it was shot in Japan. Freakishly gorgeous — a telling example of Fuji's target for the X100. Via DailyMotion.
http://www.dailymotion.com/video/xj6p1j_fujifilm-finepix-x100hk_creation
Incredible X100 commercial from Hong Kong
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LUTETIA - Travels in France with the X100 | Nice, the colour files.
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