First off: what a privilege this has been over the past couple of months. When the GFX 50S was announced at Photokina in 2016, I never thought I’be one of the lucky few to test another medium format camera less than two years later. And yet, here we are.
I won’t be doing a technical review for several reasons: I was shooting a pre-production unit with beta firmware; my friends Kevin and Jonas will do a much better job than I ever could; I’m less and less interested in talking about specs. But I will say this: I’ve grown to love my GFX 50S, as I’ve previously written about. I’ve come to appreciate the insane attention to detail of its design, where every single button, port and door is exactly where it should be. Any new camera involves a period of adjustment, but my initial reaction to the GFX 50R was actually one of puzzlement; and for several days I found myself almost fighting against the camera. Some of this was due to bugs and not-yet-working features, but I eventually figured out the real problem: I was still shooting the GFX 50S. I was expecting a right-brain camera because in my mind, medium format was about work, first and foremost.
The GFX 50R isn’t about work. This is medium-format for poetry.
It’s not perfect—I probably would’ve done a few things differently, in terms of layout for instance. But we’re suddenly having a very different sort of philosophical conversation.
I can’t begin to tell you how happy I am to finally be able to share some of these images. I’ve chosen to again share a series of visual stories/essays (as I’d done with a few other models), all shot with the pre-production camera I was provided with and various GF lenses.
I’m writing these words on the eve of leaving for Belgium, before we head to Photokina. Which means nothing has been announced yet and I have no links to share. It also means I’m about to give back the camera. All good things have to end. The shots below aren’t official product images btw: just quick, gratuitous visual gear porn for my own benefit. Figured some of you might enjoy them as well ;)
Huge thanks to everyone at Fujifilm for this incredible opportunity.