Apple these days look like they’re all about consuming content. The topic even came up on the Aperture forum the other day, with some seeing this as proof that the company no longer cares about the application. When Steve Jobs presents Apple as a “mobile company” it suddenly becomes quite easy to get caught up in that mindset. But one has to remember Jobs is a master showman. This little tidbit allowed him to position the company way above some very targeted competitors.
Because while they’ve managed to become a juggernaut in consumer electronics and media distribution, I still believe their DNA is very much rooted in the creation of content. When Jobs describes his company as being “at the intersection of technology and liberal arts”, I think it goes beyond Apple the so-called gadget maker - it paints a picture of what they offer as a whole. And the empowerment of creators is very much part of that whole.
where’s my toolset?
I was, in another life, a strong proponent of Flash. Not because I was particularly fond of (at the time) Macromedia, but because I was able as a designer to use Flash and do pretty much what I wanted visually, either in a web page or a standalone app (which I believe contributed to the demise of Director with its cross-platform nightmare). Until the advent of AS3, Flash was very empowering for designers. The WYSIWYG factor was very strong throughout the application - so much so that for years I was able to create immersive applications for extremely high-end clients with a minimal knowledge of the AS2 programming language.
I’ve now grown weary of Flash for several reasons:
- It’s a resource hog.
- It sucks on the Mac.
- It’s proprietary.
- With the advent of AS3, every new version of Flash seems to be less and less geared towards designers (I’m sorry, but I don’t want to code tweening or linking between scenes).
the flash conundrum
Right now the hard reality is that if I want to quickly create a custom interactive application, my only choice is Flash. It’s the only environment that allows me to point on an object, assign an action and have it play back. Give me an hour and I can build a completely customized interactive web site without typing a single line of code. But of course, it’ll be a swf file. And it won’t play on an iPhone, iPod Touch or iPad
I would love to create an interactive magazine or photography book for the iPad. Something like the NYT demo but geared towards photography. I have tons of ideas. But the tools to build them are beyond me. I’m right brain. I don’t know C++ from C#. I’m a designer, not a programmer. Even though I’m geeky enough to be able to fiddle with some code, the SDK is way over my head.
touch studio pro. please.
I want Hypercard for the iPad. I want Touch Studio Pro.
Maybe the time is near. Maybe Apple is preparing to pull out iLife and iWork 2010 with all that functionality built-in. Maybe there is a Touch Studio Pro that will allow me to export to an app, a web page or as iTunes Extras. In my mind it would make total sense. It would put a big nail in Adobe’s coffin with regards to its web stranglehold, as I’m sure many designers would jump on the opportunity.
If they build it, I will come.
C’mon Apple. The liberal arts are waiting.